Why most businesses stop at first-name personalisation — and how adopting a kaizen mindset of continuous improvement can drive real marketing excellence across every channel.
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Dan Scodellaro
📍 Sydney, Australia
A personal corner of the internet — part portfolio, part technical playground. Built openly with Claude Code and Codex, and always evolving.
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Featured in Salesforce
Salesforce · Article
Is Your Marketing Personalisation Strategy Where It Needs To Be?
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Salesforce · Article
Master Your Marketing: How To Convert More Leads With Pardot
Six strategies for using marketing automation to convert more leads — from real-time data and lead scoring to personalised nurture campaigns. Case studies show 30–40% conversion rate increases.
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